Web writing and editing

Why is web writing any different from writing for print?

Research shows that users scan web pages for sign-posts to the information they are seeking and expect language to be:

  • jargon-free
  • incredibly concise
  • conversational
  • clear.

How we can help

Jellymould has a number of skilled web writers who are experienced in meeting the particular challenges of the web and can help you produce high quality content.

Can I write my own copy?

Of course! Not everyone has the budget to hire a web editor and others will have in-house writers. If this is the case, Jellymould’s content strategist can provide advice and support.

Why web writers are so important

It’s fair to say that content is the most important, probably the only, reason that people will visit your website.

The rest - design, interactivity, structure - is there to present content in an appealing and usable way. Yet, in many cases web content is rushed, unpolished and verbose resulting in users:

  • becoming bored
  • getting lost
  • distrusting the professionalism and customer service of the organisation behind the site
  • and, ultimately, going elsewhere.

A web writer will ensure your site content is user-focused, tight, engaging, accurate, uses the right tone and that the punctuation, grammar and spelling are without flaw.

This is an area that deserves investment.

But don’t listen to us. Here’s what Jakob Nielsen, usability guru, has to say in his book Prioritising Web Usability (2006):

“If you don’t have a skilled Web content writer or editor already, get one. Online content and printed material require different writing styles, and not all writers can successfully move between the two. Besides checking grammar, punctuation, and sentence structure, Web writers can tighten content and make structuring suggestions that will significantly improve the readability of your Web site.”
Jakob Nielsen
useit.com | Nielsen Group